What "Don't Die" means to us... Stop what you're doing and read this, now. (20 second read)


In the process of writing another blog article from recent travels, we came across this piece from Brazilian writer and journalist, Martha Medeiros. It gave us goosebumps.  People ask us about what the motto "Go Fast Don't Die" means and this covers the "Don't Die" portion better than we could possibly write.



Please, take a few seconds today to reflect on these words as they apply to your life, and if you find the value, share with someone else who could use them. This brand is about perpetuating and contributing a lifestyle we believe in, and these words are the beating heart of our brand. Read them, share them, live by them. 

-Go Fast Don't Die 


"He who becomes the slave of habit,

who follows the same routes every day,
who never changes pace,
who does not risk and change the color of his clothes,
who does not speak and does not experience,
dies slowly.


He or she who shuns passion,
who prefers black on white,
dotting ones "i’s" rather than a bundle of emotions, the kind that make your eyes glimmer,
that turn a yawn into a smile,
that make the heart pound in the face of mistakes and feelings,
dies slowly.

He or she who does not turn things topsy-turvy,
who is unhappy at work,
who does not risk certainty for uncertainty,
to thus follow a dream,
those who do not forego sound advice at least once in their lives,
die slowly.

He who does not travel, who does not read,
who does not listen to music,
who does not find grace in himself,
she who does not find grace in herself,
dies slowly.

He who slowly destroys his own self-esteem,
who does not allow himself to be helped,
who spends days on end complaining about his own bad luck, about the rain that never stops,
dies slowly.

He or she who abandons a project before starting it, who fails to ask questions on subjects he doesn't know, he or she who don't reply when they are asked something they do know,
die slowly.

Let's try and avoid death in small doses,
reminding oneself that being alive requires an effort far greater than the simple fact of breathing.

Only a burning patience will lead
to the attainment of a splendid happiness."

— Martha Medeiros 




26 comments


  • Jerry Cunningham

    Holy sh&$t!!! That hit the soul deep down inside as I read it this morning!! Truth to its fullest!!!


  • GEORGE CZERKAWSKI

    Great message!


  • Tom Hebert

    Very well put . Let keep going as fast as we can


  • Enrico

    100% Fast!! 🤘🏻


  • R1DE_app

    So good guys. Thanks for pushing us all to be better versions of ourselves. You are truly doing your part to make the world a better place. People need to hear the message you’re sharing! 👊🏼✊🏼✊🏼✊🏼


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